Google Ads vs Facebook Ads: Which One Is Better for Your Business?
If you’ve ever tried online ads, you’ve probably asked this question:
“Should I spend my money on Google Ads or Facebook (and Instagram) Ads?”
And honestly… there’s no one-size-fits-all answer.
Both can work. Both can fail. It depends on your business, your offer, and how you use them.
Let’s break this down in a simple, real way.
The Big Difference
Google Ads = people looking for you
Facebook Ads = you showing up in people’s feeds
With Google Ads, someone is already searching:
“web design company near me”
“SEO agency in Egypt”
“best marketing agency”
They have intent. They want a solution now.
With Facebook & Instagram Ads, people are scrolling.
They’re not looking for your service at that moment — you’re interrupting their scroll with something interesting.
Both are powerful. Just for different situations.
When Google Ads Makes More Sense
Google Ads usually works better when:
- People already search for what you offer
- Your service solves an urgent problem
- You want leads fast
- You’re a local or service-based business
Examples:
- plumbers
- clinics
- lawyers
- marketing agencies
- web designers
If someone is searching for you, Google Ads puts you right in front of them at the perfect moment.
When Facebook / Instagram Ads Make More Sense
Social ads work better when:
- Your product is visual
- People don’t know they need you yet
- You want to build awareness
- You can tell a good story with images or video
Examples:
- restaurants
- fashion brands
- gyms
- events
- online courses
Here, you’re creating interest first… then the lead comes later.
Which One Brings Cheaper Leads?
This surprises people, but cheaper doesn’t always mean better.
- Google Ads clicks are usually more expensive
- Facebook clicks are usually cheaper
But Google leads are often more ready to buy.
Facebook leads might need more nurturing.
So the real question isn’t “which is cheaper?”
It’s “which brings better customers for my business?”
The Real Secret: Most Businesses Need Both
Google Ads catches people who are ready now.
Facebook Ads warms up people who will buy later.
When you combine both, magic happens:
- People see your brand on social media
- Then search for you on Google
- Then trust you more when they see your ad
That’s how strong brands are built.
Common Mistakes People Make
Let’s save you some money:
- Sending ad traffic to the homepage instead of a focused page
- Using boring, corporate ad copy
- Targeting everyone instead of a specific audience
- Not tracking which ads bring real leads
- Giving up too early
Most ads fail because of strategy, not the platform.
Google Ads and Facebook Ads aren’t enemies.
They’re tools.
The better question is:
Which one matches where your customers are in their buying journey?
Use the right tool for the right moment, and your results change fast.
Need Help Choosing (Without Wasting Budget)?
At Crest Wave Media, we help businesses choose the right channels, build the right funnels, and turn clicks into real leads — without burning money on guesswork.
If you’re confused about where to spend your ad budget,
let’s talk and figure out what actually makes sense for your business.
Contact Us Now
Phone Number:+20 122 332 7722
Email:info@crestwave-dm.com